Top 15 Biggest SEO Mistakes to Avoid in 2018 and How to Fix Them

Today I will show you 15 biggest  SEO mistakes to avoid if you want to rank faster and higher than your competitor.

No matter you are a newbie or an expert.Everyone makes these common and biggest SEO mistakes.

In this quick guide you will learn 15 very common seo mistakes to avoid  which are killing your websites.

biggest seo mistakes to avoid

And believe me, many of us are making those shameful SEO mistakes.

So let’s jump into main content:-

1.NonResponsive Website:-

A nonresponsive website looks same in all device.It can kill your SEO and hurt user experience.

It is the most common SEO mistakes to avoid.


So always make sure that your site is mobile friendly and responsive for all device likes iPhone, smartphone, mobile tablet and big screen computer.

You can check how your site looks on all screen resolution device with


Enter your site and see the looks:-

mobile test seofreetips

Here is one example of non responsive website:-

common seo mistake

Is this site mobile friendly?

Simply No

Second you can test your site mobile score with gtmetrix or google official tool.


How to fix if your site is not mobile responsive or How to make your site mobile friendly:-

Some basic tips you must use:-

  • Use small images.
  • Use mobile responsive theme.
  • You can also use jetpeck to make your site mobile friendly.
  • Check this option in jetpeck setting.

How to make website mobile friendly jetpack image

Alternatively you can use wptouch plugin which works great than jetpeck.


2.Keywords Stuffing:

Guru will tell you that you should need about 2% keywords density if you want to rank faster.

This is my keyword.This is my keyword.This is my keyword.This is my keyword.

But these days keywords density doesn’t work as it did in 2013.

I only make my keyword density about 0.5% and it works great for me.


3. Uninteresting Content:

There are some bloggers [new and pro] who writes on every subject they know.Sometimes they forget their niche.

In other words, they confuse their readers.

Your blog should be unique and different from others.Just try to write under your niche.


4.Not making brand signals: –

Brand signals are the best way to build trust layer around your site.No matter your blog or site is new or old,You must increase your brand awareness and signals.

GothcSEO shared a great post on building brand signals and how it can benefit in SEO.

When building your brand signals you must create your account on these popular sites.In the username always put your site name:-

Google +



You can hire someone to creating your brand account on these sites.




Google loves fresh site. If you are short on time like me then it is very difficult to write new aritlce daily.

Hence, it is important that you update your older content from time-to-time. Add new links, keywords, re-work old titles, update meta description, ALT text etc.

Also, by updating older content you’ll be able to improve your site’s visibility, thus increasing readership, leading to more organic traffic and reduced bounce rate.

so the best way to keeping site fresh is updating old content with latest information,more pictures,vidoes,adding pdf,checklist etc.

An updated content is like new artilce in google eyes.

It will also help you to increase traffic and search egnine ranking.


How to do it:-


  1. Simple look out the under performing post and add more info.
  2. Add related images and interlinkg+outbond link to it.
  3. Add youtube videos.
  4. Remove any broken link and spam comments on this post.
  5. Look out at desing and imporve it.

V.Imp:-Remember to fetch it in Google webmaster so that search engine recrawl it.


6.Not doing proper SEO for images:-

Its clear that content with more images get more views.But unfortunately, many of us don’t focus on images SEO as it can also drive a great numbers of visitors for free.

How to do SEO for images:-

  1. Make a separate xml file for your all media attachment. You can do it with Yoast SEO plugin.
  2. Put a content related title and alt text for your each pictures.
  3. Use wp-smush plugin for resduing image size.


7.Writing without Proper Keywords Research: –

Just a reminder, keyword research is the most important part of Internet marketing.

You can not success untill you do keywords research properly.

Here is how you find perfect keywords for you each post:-

  1. Go kwfinder and register for an account[Free or Paid].
  2. Enter your seed keyword in search field. For example I enter “SEO mistakes ” and here is what I find:- 
    biggest seo mistakes to avoid

    biggest seo mistakes to avoid

  3. Select 2-3 keywords which have less comptition and high search.You can also filter result.

I found “SEO mistakes to avoid ” which searched 70 times and has a keyword difficulty of 44.This is great for this post .

Now its your work to use this keyword in proper place like at starting, and at the end, in alt text, in title and in meta etc.


8.Is your site compatible for all browsers:-

Different people use different browsers when surfing the net, checking if your website is working flawlessly on each of these platforms is essential

Chrome is the fastest desktop browser and UC is the fastest mobile bowser.

But many persons still use Internet Explorer for internet surfing.

So to improve user experience and to make your site’s navigation as easy as possible, it is important that you test your site’s browser compatibility.

How do you check your site’s Browsers Compatibility?

You can use BrowerStack, which is a powerful tool when it comes to testing website in different browsers and OS platforms. It offers manual, automated and real-time browser testing and provides the most accurate results.


9.Not properly Interlinking:-

One of the best ways to increase page views is interlinking.It will also reduce your bounce rate.Interlinking is one of best SEO tips and tricks I give to my readers.

You noticed I have just interlinked my post with exact anchor text.


10.Not Linking Authority sites related to your niche:

Many people think that outranking others website may steal your traffic but its half-truth .  If you follow top internet marketer you may notice that they outrank others website in their niche time to time . Here is a screenshot from Neil post on page seo for blog


on page soe for blog post

In the above screenshot, you can see that he have linked 4 websites in first 100 words Why he (and other SEO guys ) do this?


Simply to tell search engine that this post is related to them . So search engine index them fast and give better rank . You may have noticed that some sites rank fast without on page seo optimization . This post is great example :


Free Backlinks – Get 201+ free .edu and .gov backlinks


I have not optimized this post too much but yet I am getting 50+ search engine visitor/day  for this post .


Why ? because I have linked 201 edu and gov website in this post .


But  beware there are also some other  trick which will benefit you :


1.Link similar traffic website and notice them so they can also link you back .

2.Make sure to open these entire links in a new window to reduce YOUR bounce rate.

3.Only link that are closely related to your site . If in any case you need to link which are not related to your site makes sure to add no-follow attribute. [Just make link no follow]

4.Don’t link any website in your review post . [Or the other post which you have written for money making . ]


Here is what brain dean from backlinko says on this :


This is a big one.

Most SEO-focused folks don’t link out to other sites enough.

The idea is that they’ll lose traffic and bleed link authority (PageRank).

But here’s the deal:

Google WANTS to send their users to pages that are hubs of helpful information.

(And yes, that includes pages with a healthy amount of outbound links)

And for every user you lose from an outbound link, you gain TWO from the boost in SEO traffic.


So make sure you include at least 3 outbound links to closely-related authority sites in every post.I linked about 5 to 7  sites in each of my post.


 11.Purchasing Links at Fiverr: –

Hey, have you ever seen such gigs at fiverr?

common seo mistakes

You think that they will create all backlinks manually and your ranking will boost magically.

Wrong!No, its not true.

How have all of these backlinks created:-

All of such link building task done by GSA search engine ranker and other black hat seo tools.
You should never buy links for your money site.
If you are a small business I suggest to taking seo service from authority agencies.
If you are blogger then you can create 5 backlinks a day easily.
And it’s super easy!

12.Not indexing your backlinks:

Creating backlinks is another thing but if you are not indexing them then they will not help you to rank .

Most of the guys avoid this process.
But you should not .


Video Guide:-


13.Not Building second tier backlinks: –

It’s an old technique of advanced SEO.Yet it is still effective.

But it will boost your ranking .


Just keep on reading…

What is II  Tier backlinks: – The links you create for you main site is called first tier and the backlinks your create for first tier link is called second tier backlinks.
In short These are the links which point to your first tier backlinks.

How to create second tier links: – The most simple way is to buy second tier links.You can buy social signals, social bookmarks,edu links, profile link etc for your second tier link building.


Where to buy: – I used seoclerks for my second tier link building process.Again don’t go for quantity, go for quality.


14.Not managing sitelinks: –


When you searched for your brand in Google It shows your site at top and 6 other links of your site.

seo common mistakes to avoid


These called sitelinks.

Many of us{including me and YOU] are doing this mistake.

I don’t want right-hand side 3 links when some one search for my brand.

So how to manage sitelink:-

Go to google search console-Search Apperance-Sitelink.

and demote the links which you don’t want to appeare in search result when someone search for your brand.


15.Wordpress Duplicate Content Issue: –

Hey, I know your articel is unique but poor seo setting cause If you have wordpress website then you are facing duplicate conent proble within your site.

This is becuase wordpress setting. But before I tell you how to fix lets I want to clear that there is no duplicate content penaltiy .

John Mueller of Google also clarified, with examples, that there is:

No duplicate content penalty” but “We do have some things around duplicate content … that are penalty worthy

If a content can be access from more then one url , It will called duplicate content. For example :-

In a poor optimized site a content can be accessed by 6 url.

How to fix this problem:-

We need to fix two problems here. First is selecting our prefred domain wheteer we want www or non www.

If you are just starting a new site I would suggest you to go for non www.

And if your site is old then do for www.

To do this, just go to search console and site setting[gear icon], then select preferred domain.

how to select preferred domain


Or Watch in Video:-

so its so simple.

Next you need to no-index your archiev, tags and catogeris in your wordpress blog.

to do this just go to Yoast setting, title and metas and selct no-index for arhice,texanomies, tag and catogieris.

Here is video tutorial for all this:-

Boom!You have fixed this problem.


16. Unoptimized social media images:-

Not optimizing your images before posting them on social media is yet another common SEO mistake.

Every social media platforms have different ways of displaying visual content,

For example vertical images work great at Pintrest and horizontal work great at Facebook.

You can do this with simple plugin called Yoast SEO plugin.



So here is the 16 biggest SEO mistakes to avoid for skimmed readers:-

  1. NonResponsive Website
  2. Keywords Stuffing
  3. Uninteresting Content
  4. Not making brand signals
  6. Not doing proper SEO for images
  7. Writing without Proper Keywords Research
  8. Is your site compatible for all browsers?
  9. Not properly Interlinking
  10. Not Linking Authority sites related to your niche
  11. Purchasing Links at Fiverr
  12. Not indexing your backlinks
  13. Not Building second tier backlinks
  14. Not managing site links.
  15. WordPress Duplicate Content Issue
  16. Unoptimized social media images



Now It’s Your Turn:-

Everyone makes some mistakes.But we need to solve them.

I am sure you are making at least 6 mistakes from above list.

Please take action and solve every thing which is causing problem for you.

Tell me if you are facing any problem while solving the any of above problems.

Which SEO mistakes to avoid would you like to add in this list?


Nekraj is an online marketer who runs many websites in different niches. He is a Digital Marketer, SEO Expert, and Copy Writer.Make Me Friend at Facebook| LinkedIn

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