Google Ranking Factors – 50 most Important Factor 2018

 Last Update January 17th, 2018  Google use 200 Ranking Factors to Rank a Site but no one know’s Exactly what they are. So in this Post I am Going to Share Only Most Important Google Ranking Factors which will Help you Find out why your Site Is not Ranking well in Google’s Search and by using these 50 most important google ranking factors 2018,  you can rank higher your blog or site and boost your traffic.

Google Ranking Factors

Google Rankings Factors


You Know That Internet users are Growing very Fast Currently 3 Billion Peoples use Internet Daily and More Than 350 Million Sites Launch Per Year.  That’s Mean There is Too Many Competition and For Making your Site on Top you have to work Hard and Learn Important Google ranking Factors to Get Huge Organic Traffic on your Blog/Site.

50 Most Important Google Ranking Factors 2018


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1 : Domain Age :-

This is the first google ranking factors .Google use Domain Age to Rank a Site Like if your Site is 2 Months Old and your Competitor Site is 10  Months Old Then Your Competitor will Get Better Ranking in Google Search.It proves  that to rank higher in google,  You need to wait and search engine optimization  is not a one-day /one week process.

2 : Domain Authority :-

Google Use Domain Authority to Rank a Site Like Facebook Domain Authority is 100 That,s Amazing 100 out of 100 But it is not Easy to get 100 But if your Blog Authority is More Than 40 Then it,s Good.
Check your Domain Authority. 

3 : Keyword in Domain Name :-

Having Keyword in Domain Name will Give Google a Positive Signal Like  Have  SEO as Keyword in URL. Before start a website,  put your main keywords at start of your blog name.

4 : Top Level Domain :-

Google and Bing Both Use This that Top Level Domain Like .Com,.ORG or .Net domain will get Better Ranking in International Searches. Never buy  domain name like .asia or .mobi   and as soon as possible,  transfer your .blogger domain to a custom domain name.


5 : Country Level Domain Name :-

Usually Country Level Domain Use for Business Like , or or any Other so Give them a Better Ranking from Their Country Searches like .us will Get more Traffic from United States. But it will get less visibility from global.

6 : Domain History :-

Even Every Search Engine Use This .Like you have Domain which was Get a Dmca Complaint or any other Penalty in Past then you will not get top Ranking in Google Easily.

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7 : Keyword in Title Tag :-

Having Keyword in Title Tag will Increase your Blog Ranking. Like my keywords for this post is Google Ranking Factors and I have put it in title tag at start.

8 : Keyword in Post Link URL :-

My keywords is in url for this post and it will Helps to Get in top with That Keyword in Google Search.

9 : Keyword in Post First 100 Words :-

Google See First Paragraph Very Deeply so having Keyword in first 100 words Can Increase Chance for Betting Ranking. See the first paragraph and my keywords above.

10 : Keyword in Post Meta Description :-

Must add Keyword in Meta Description it will also increase Chances for high Ranking. Dont write same meta data for too many post.

Google Ranking Factors No.11 : Keyword Stuffing :-

Google Hates Keyword Stuffing Like adding a Single word again and again without need Called Keyword Stuffing. So don’t use unnecessary stooping  words too many times like more,  the etc.

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12 : Content Length :-

More words Can Describe a Content topic Deeply so Google Use This Factor.  Content with 2000 words or More Than 2000 words  will Get higher rank rather than short content.

13 : Page Loading Speed :-

Google Love Those Site Which are Fast and you can,t Even Think that Just by Increasing your Blog Speed How much your Traffic will Increase. If you are using blogger, always show mobile site to mobile users.

14 : Duplicate Content :-

if you have Duplicate Posts Then Forget about Getting Organic Traffic Because no Search Engines Like Duplicate Content. Dont rewrite a post again and again. Instead of this just updated  your post frequently. An updated post is similar like a new post for Google.
Duplicate Content Checker : Copyscape

15 : Duplicate Meta Description :-

Duplicate Meta Description can Lose your even awesome Post Ranking in Recently Google says

Create a Unique Meta Description for Every Post”


or Leave it Google will Create it itself.

16 : Page Loading Speed in Chrome :-

As every Google Chrome User Know that Chrome is Faster than any Other Browser so Google take it very Seriously if your Site is Loading Slow in Chrome.

17 : Alt Attribute Tag in Images :-

ALT Tag Help Google to Index your Blog Image and Help to add them with right Keywords. Google bot is a blind server so they can’t read any image without alt tag. 

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18 : Site Updates :-

Google Love Those Site Which Updates Daily or 2 Times in a Week. So always try to write a content at least twice a week.

19 : Out Bound Links Quality :-

Google also Love Good Authority site Outbound Links it,s Help Google to Determine your Post Quality Example : CNN ,MSN Like These Authority Sites

20 : Quality Internal Links :-

Quality Internal Links help Google to Index your all Blog Pages and also Help to get high Ranking.

Google Ranking Factors No.21 : Grammar Mistakes :-

Google hates Grammar mistakes because Grammar mistakes irritate Peoples and Google want us to create user-friendly posts. Always recheck your post before posting to avoid grammar mistake.

22 : Multimedia in Post :-

Google give those Sites Higher Ranking which have Images,Videos,Info-graphics or any Other Multimedia

23 : User Engagement :-

User Engagement is Very Necessary and Every Search Engines take it very Seriously to Keep the Search Quality on Top. You can say your users to comment that how had they liked your post?

24 : Affiliate Links :-

Google hates that Blog which are full of Affiliate links so never add more than 2 Affiliate Links in any Post.Never put too many affiliate link in your blogs.

25 : Post URL Link :-

Short Post URL,s get better Ranking then long Post URL,s. Once again don’t forget to keep your keywords in post url.

26 : XML Site Map :-

XML site map is best according to Google to Submit it on webmaster Tools and Help to Index your Site all Posts.

27 : User Friendly Layout :-

Google Loves Those Sites which are User Friendly and with Easy Navigation

28 : Domain Trust Rank :-

Domain Trust Rank is Provided by Moz and Google Use this to Rank a Site

29 : Number of Pages :-

Yes it,s also a Factor But not Necessary.

30 : SSL Certificate :-

SSL Certificate Sites get Better Ranking Because It Give a Signal that your Blog is Completely Secured and Google Like Those Sites which care about their visitors Privacy

Google Rankings Factors No.31 : HTTPS :-

From Last 2 Months Google Giving a Better ranking to those site which are on Https Instead of Http.

32 : Mobile Friendly :-

This is most Important Google Ranking Factor and This Factors is For Mobile users now Google will Only Show Mobile Friendly Sites to Smartphone Users in Google Search.

33 : BackLinks Domain Age :-

Backlinks from Old Blog are More Powerful than new blog,s

34 : BackLinks from .edu or .gov :-

Matt Cutts Says : Ltd are not a Factors into Site Importance and Google does not rank a site with Domain Name.

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35 : BackLinks from Competitors :-

Backlinks From Competitors are Super Powerful and Can Give Instant Boost in Organic Traffic.

36 : Natural Backlinks :-

Natural Backlinks are Awesome way to Increase Ranking and will Show Results in Few Days.

37 : Backlinks from Bad Neighbors :-

Links from Bad Neighbors are Extremely Painful for any Blog and Can get Penalty

38 : Do-follow Backlinks :-

Do follow Links Increase your Ranking in all Search Engines.

39 : No-Follow Backlinks :-

No follow Links are Not a way to Increase Ranking But Increase your Links Quantity and Increase Blog Domain Authority

40 : Guest Post Links :-

Guest Posting is Nice way to get Quality do-follow Backlinks to your Blog. You can also write guest post for us.

Google Ranking Factors No.41 : Broken Links :-

Having too Many Broken Links are Extremely Negative Signal for Search Engines and can case Penalty or Decrease in Ranking
Check Broken Links

42 : Selling Links :-

Google hates Those Site which Sell Links or have too many Affiliate Links

43 : Dmca Complaints :-

Google Down rank for Those Blogs which have Dmca Complaints.

44 : Social Signals :-

Many Blogger Know That Social Media Give No-follow Links but Recently Google Says that Google also Use Social signals to rank a Site.

45 : Fresh Articles :-

Google Love Fresh Contents Like Images,Text,Video or any Thing

46 : Repeat Traffic :-

If your Same Readers are Coming Back to your site That,s Give a Positive Signal that Your Blog is hub of Quality and Unique Content

47 : Bookmarks in Google Chrome :-

As Many of Know Google use Chrome Data to Improve Their Search and if any One Bookmarks your Blog/Site Page in Chrome Then it,s Great Signal to Google to Determine that you have Quality Content. So bookmarks this site as well as your site in your chrome browser.

48 : Dmoz Listed :-

Dmoz is Google Top Trusted Website directory and in this advance world dmoz still checks every site manually so Google Trust those sites which are Listed in Dmoz.

49 : Google +1’s :

Google Use Google Plus +1 to Rank a Site that,s Mean if you have more +1 then Chance to Get Good Ranking depends on Post Quality. Google +1 plays an important role and its a main google ranking factors which we should must keep in our mind.

50 : Adult content or illegal words :-

Sites with adult Content and illegal words Like Hacking,Phishing won,t Get higher ranking in Google.

Apply these  google ranking factors techniques and see the difference and even If you have any query ,want any help to  grow your business or boost traffic , just comments below .


Nekraj is an online marketer who runs many websites in different niches. He is a Digital Marketer, SEO Expert, and Copy Writer.Make Me Friend at Facebook| LinkedIn

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